Privacy Policy
(“The Policy”)
INTRODUCTION
A. As part of our concern to protect the privacy of our users, we would like to draw your attention to the following privacy policy (the “Policy”).
B. This Policy contains important information for you. It explains:
a. who we are;
b. our Website;
c. what data we collect about you;
d. how, when and why we collect, store, use and share your Personal Data;
e. how we keep your Personal Data secure;
f. for how long we keep your Personal Data;
g. your rights in relation to your Personal Data;
h. issues relating to marketing; and
i. how to contact us or the relevant supervisory authorities should you have a complaint.
C. This Website is operated by RJC INTERNATIONAL FURNITURE TRADING CO. L.L.C (the “Company”), a company registered with the Dubai Economy and Tourism under license number 1353638, whose registered office is at Al Qusais Industrial Third, Dubai, United Arab Emirates.
D. The Company specializes in decoration materials, partitions, and home furniture trading.
E. When we collect, use and process Personal Data, we are primarily subject to the provisions of the Data Protection Law (Federal Decree-Law No. 45 of 2021). We are also subject to other data protection laws and regulations such as the EU General Data Protection Regulation (EU GDPR) in relation to Personal Data we collect, use and process for EU citizens and users located in the EU. We are responsible as what is described as a ‘controller’ of that Personal Data for the purposes of those laws and regulations.
F. This Policy relates to your use of the Website Firefly Direct UAE – Electric Fireplaces – Media Walls. Please note that our Website may link to other third-party websites that may also gather information about you. Third-party websites will operate in accordance with their own separate privacy policies, and we have no control over any Personal Data that they may acquire, store and use. For privacy information relating to these other third-party websites, you should consult their privacy policies as appropriate.
G. We are committed to preserving the privacy of your data so that we can:
a. supply products of a high quality to our customers;
b. at all times comply with the law and the various regulations that we are subject to;
c. meet the expectations of customers, employees and third parties; and
d. protect our reputation.
1. Definitions and interpretations
1.1 Words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
1.2 For the purposes of this Policy:
Company - referred as “we”, “us” and “our” in this Policy refers to RJC INTERNATIONAL FURNITURE TRADING CO. L.L.C.
Personal Data - has the meaning given to it by the Data Protection Law and means any information referring to an identified or identifiable natural person (known as a data subject);
Processing - means any operation or actions performed on Personal Data; for example collection, recording, organisation, structuring, storing, altering, deleting or otherwise using Personal Data.
Third Party - means any services not operated by us, which may include other users, independent service providers, third-party websites, and third-party services.
Website - refers to www.evolutionfires.ae.
you and your - refers to the person who is accessing our Website and whose data is processed.
2. Your Personal Data
2.1. Personal Data is collected about you whenever you access our Website, enable cookies, register with us, contact us, send us feedback, purchase products via our Website, complete forms on our Website, take part in customer surveys, and , submit reviews to or via our Website.
2.2. The Personal Data we receive and process is dependent upon how you access our Website, what you do whilst you are accessing it, and what you perceive the end result of accessing our Website will be.
2.3. In general, the sorts of data that we can acquire, depending upon the circumstances, is limited to:
• your name, address, email, telephone number and other contact details;
• details of any feedback you give us, and this may be by phone, email, post or via social media;
• your IP address and geolocation;
• your account details, such as username, login details; and
• information on the products we provide to you.
2.4. In general terms, we use this Personal Data to create and manage your account with us, verify your identity, provide goods to you, customize our Website and its content to your preferences, notify you of any changes to our Website or to our products that may affect you, and improve our products.
2.5. Evolution Fires and our delivery partners will send regular updates via email, text message, or WhatsApp to keep you informed about your order and delivery status.
3. Sharing your data with others
3.1 We may share your Personal Information with third parties to help us use your Personal Information, For example, we use Shopify to power our online store. You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. If you prefer to opt-out of Google Analytics, you can do so here: https://tools.google.com/dlpage/gaoptout.
3.2 We may also share your Personal Information with our payment providers.
- PayPal - You can read about Paypal privacy policy here https://www.paypal.com/ae/legalhub/paypal/privacy-full.
- Stripe You can read about stripe privacy policy here Stripe Privacy Policy
3.3 It may be necessary for us to share your Personal Data with others in order to provide our products for you, to comply with our contractual obligations to you, to comply with our legal or regulatory obligations to you, or to comply with any contractual, legal or regulatory obligations that we are subject to.
3.4 When sharing your Personal Data, we will ensure at all times that those with whom it is shared process it in an appropriate manner and take all necessary measures in order to protect it. We will only ever allow others to handle your Personal Data if we are satisfied that the measures which they take to protect that Personal Data are satisfactory.
3.5 Please be aware that, from time to time, we may be required to disclose your Personal Data to, and exchange information about you or relating to you with, government, law enforcement and regulatory bodies and agencies in order to comply with our own legal and regulatory obligations.
3.6 We may also need to share some personal information with other parties, such as shipping companies, to facilitate the delivery of products or services. Usually, information will be anonymised, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
3.7 From time to time, it may be necessary for us to share data for statistical purposes (for example with our regulatory body). We will always take steps to try to ensure that information shared is anonymised but, where this is not possible, we will require that the recipient of the information keeps it confidential at all times.
4. How your Personal Data is kept
4.1 Your Personal Data will be kept secure at all times.
4.2 In order to ensure that your Personal Data is kept secure and prevent a breach of confidentiality, a loss of, or unauthorized access to, your Personal Data, we have put in place security measures which are intended to prevent your Personal Data from being accidentally lost or used, or accessed unlawfully. Access to your Personal Data is restricted to those with a need to access it, and regard will be held to the need for confidentiality when that Personal Data is processed.
4.3 Our systems are subject to rigorous testing.
4.4 Personal Data that is processed by us will not be retained for any longer than is necessary for that processing, or for purposes relating to or arising from that processing.
4.5 In the event that there is a suspected data security breach you will be notified. Where relevant we will also inform the appropriate regulator (including the UAE Data Office) of a suspected data security breach where we are legally required to do so.
5. How long your Personal Data is kept
5.1 Where your Personal Data is retained after we have finished providing our products to you, or where the contract with you has ended in any other way, this will generally be for one of the following reasons:
• so that we can respond to any questions, complaints or claims made by you or on your behalf;
• so that we are able to demonstrate that your matter was dealt with adequately and that you were treated fairly; or
• in order to comply with legal and regulatory requirements.
5.2 In general, we will retain your data for only so long as is necessary for the various objectives and purposes contained in this Policy. Please note, however, that different periods for keeping your Personal Data will apply depending upon the type of data being retained and the purpose of its retention.
5.3 We will delete and/or anonymise any Personal Data which it is no longer necessary for us to retain.
6. Your rights in relation to your data
6.1 Data protection legislation gives you, the data subject, various rights in relation to your Personal Data that we hold and process. They are summarized as follows:
• Right of access: the right to obtain from us confirmation as to whether or not Personal Data concerning you is being processed, and, where that is the case, access to that Personal Data and various other information, including the purpose for the processing, with whom the data is shared, how long the data will be retained, and the existence of various other rights.
• Right to rectification: the right to obtain from us, without undue delay, the putting right of inaccurate Personal Data concerning you.
• Right to erasure: the right for you to request that, in certain circumstances, we delete data relating to you.
• Right to restrict processing: the right to request that, in certain circumstances, we restrict the processing of your data.
• Right to data portability: the right, in certain circumstances, to receive that Personal Data which you have provided to us in a structured, commonly used and machine-readable format, and the right to have that Personal Data transmitted to another controller.
• Right to object: the right, in certain circumstances, to object to Personal Data being processed by us where it is in relation to direct marketing, or in relation to processing supported by the argument of legitimate interest.
• Right not to be subject to automated decision making: the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
6.2 In the event that you wish to exercise any of these rights you may do so by contacting us using any medium you wish, including in writing, by telephone, by text, electronically, or using such social media as we employ for communication purposes.
7. About cookies
Please see our cookies policy here Cookie Policy – Evolution Dubai.
8. Advertising we use
8.1 We may use targeted advertising to improve your experience on our Website. You can opt out of personalized advertising from the following platforms:
Facebook: To learn more or opt out, visit https://www.facebook.com/settings/?tab=ads
Google: To opt out of personalized ads, visit https://www.google.com/settings/ads/anonymous
9. How to contact us
Please contact sales@evolutionfires.ae if you have any questions about this Policy or the data we hold about you.
10. Policy Acceptance
You hereby acknowledge that you have read this Policy and agree to all its provisions, terms, and conditions. By continuing to access and use this Website and its services, you also agree to be legally bound by this Policy. If you do not agree to be bound by the terms and conditions of this Policy, you are not permitted to continue to access or use this Website.
11. Changes to this Policy
This Policy was published on 3rd March 2025 and last updated on 12th April 2025.
We may change this Policy from time to time, you are advised to visit this Policy regularly to learn about the latest changes.
12. Governing Law
This Policy is drafted in accordance with the UAE Data Protection Law.
sales@evolutionfires.com
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